Who Is John Smith?
It's important to note an old saying:
“If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes.” In other words, when writing marketing, don't write the standpoint of what's important to you, instead write marketing that will be important to your target prospect.
The same is also true when coming up with offers. Ask yourself "what will make my target customer want to buy what I have to sell". Then test it on yourself and on the people you know. If the offer doesn't excite you (when thinking like your customer) and it doesn't excite the people you know, then it won't work.
Most Advertisements are Institutional Ads and Fit this mold:
“Here’s our best attempt at being creative and here’s the biggest budget we could muster to support this crap.”
This formula is:
• Utilized by most big companies and some small ones.
Just because Madison Avenue does it, that doesn't mean it's the right way to market. We've all been trained by watching bad advertising day in and day out. This formula has also been taught by prestigious universities, using Madison Avenue as a benchmark. There is a better way to reach John Smith.
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Who Is John Smith? - Adult B2B Marketing Tip
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