DateApp Announces the Launch of its Next Generation Dating Software!

[Detour- Diva]

FOR IMMEDIATE RELEASE: April 21, 2005

Love, Lust, or Just Hookup, DateApp.com 3.0
DateApp Announces the Launch of its Next Generation Dating Software!

Over 2,000 man hours of coding, a 1,500 pound database server, 17 programmers, and 1,526 current partners await the launch of DateApp 3.0.

DateApp announces the launch of its next generation dating software which will allow webmasters not only to create their dating portal but to completely alter the sites member population and workflow based upon the targeted member’s demographics. “Niche marketing can be extremely cost-effective. For instance, imagine you offer a product or service that's just right for a select demographic. You could advertise at considerably lower rates than programs for broader audiences. So your marketing budget would go a lot further, allowing you to advertise with greater frequency or to use a more comprehensive media mix”, says Kim T. Gordon, Entrepreneur.com.

Additional dating software features include member videos albums, video theaters, gender specific profiling, some multilingual tools, and a patented IM synchronization to allow members to use their choice of popular instant messengers such as MSN, AOL, ICQ, and Yahoo.

“We have been operating in a vacuum over the last 6 months in rebuilding our business model with the right dating technologies, board advisors, and capitalization to increase webmaster conversions by a factor of 5. This is the first of three significant releases over the next 12 months that will provide DateApp with an unfair competitive advantage within the online dating community”, say Lee Markham, VP of Technology.

CONTACT INFO:
John-Michael Cataldi
Phone: 678.318.3696 x 100
Email: jcataldi@dateapp.com
http://www.dateapp.com