ARS SOLD. New Owner. New Vision.

[TABAsst]

Kalamazoo, MI, August 14, 2006 – The parent company of ARS (AdultRevenueService.com), Innovative Ideas International, Ltd., has officially been sold to Becky DeForest, prior CEO of ARS and the sister of now former ARS/Innovative Ideas owner, Marc DeForest. Becky DeForest also owns StormMedia.com, a mega house content provider.

Becky DeForest took the reigns of Innovative Ideas with the main focus of ramping up ARS. She will instill a sense of vision and leadership back into the company through new goals of extending the offerings of content, services, payouts and more.

“Becky was the perfect fit to not only run things once again, but to take over ownership 100%. She was the CEO of ARS/Innovative Ideas from late 2001 through 2004 and I felt Becky would have the energy and ingenuity to return the company to it’s winning streak.” stated Daniel Baker, Chief Counsel and ex-President of DMA Holdings, who advised on the business transaction. DMA Holdings is the venture company who has overseen Innovative’s investments.

“The demand for the change in ownership and leadership was largely due to the termination of the contract between ARS and the company that provided the paysite portfolio. We simply could not rely on another company to provide quality websites for ARS webmasters to promote.” Says Becky DeForest. “ars had to terminate the contract with paysite provider in February, 2004. It hurt webmasters, it hurt ARS, But with the threat of losing credit card processing because of high charge-backs and poor member values, the relationship [with the old paysite provider] couldn’t continue. The creation of Storm Media was the logical solution to this problem. So I stepped down from ARS back in 2004 to build Storm Media. Now I’m returning to ARS as owner and bringing with me the elements ARS needs.”

Storm Media has spent the last two years building a state of the art content database along with doing the research necessary to develop adult products that will drive profits. In order to ensure high member value, and more importantly, provide ARS with a solid foundation to rebuild upon, Storm Media will serve as a quality driven product supplier for ARS.

Becky DeForest has been working in the adult industry for over 9 years. With experience ranging from webmaster support, payout operations and fraud control to day-to-day management of ARS, she has the background and experience to properly manage the company.


ARS/Innovative Ideas had been an adult industry innovator and has provided webmasters with a solid and trustworthy choice of sites to promote for many years. With consistent payout on a weekly basis, industry leading webmaster service and innovations such as ARS Rewards and BYOT, ARS is a company with potential for future success. ARS had stumbling blocks back in 2004 and has worked hard to retain its footing and return the best services back to the webmasters. With Becky DeForest buying ARS/Innovative Ideas, the wheels are in motion to do just that.

“An affiliate program is only as strong as the products it sells,” said Becky. “And my vision is to return ARS back to its long held position of being an industry leader.”


About ARS:

ARS currently offers BYOT program with over 600 tours; multiple price point options to promote, including a $1 trial; over 8000 FHGs to use; Home Sex Network live cam site paying $25 per free signup and much more to come.

http://adultrevenueservice.com


About Storm Media, Ltd.:

Storm Media is the leading provider of online adult entertainment websites. With licenses for over 2,000,000 pictures and 300,000 movies Storm can satisfy very specific content requirements for end user subscribers.

http://stormmedia.com


Questions and Inquiries: Contact: John M. Valigorsky, johnv@stormmedia.com,
ICQ: 153-043-903



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