Women addle men's maths

Pretty faces make men reach for money.
10 December 2003
HELEN PEARSON

http://www.nature.com/nsu/031208/031208-8.html


Pretty ladies make men want wealth with which to impress, according to a new study - even if they'll be worse off in the long run.

Psychologists Margo Wilson and Martin Daly at McMaster University in Hamilton, Canada, asked students whether they would prefer, say, $19 tomorrow or $25 next week. They then showed them the faces of ladies whose attractiveness was ranked on the website 'How Hot Am I?'.

After eyeballing pictures of pretty women, men were more likely to want immediate monetary gratification than to wait for a bigger bonus. Women's calculations, on the other hand, were unaffected by male eye candy, as were men's after ogling plainer women or fancy cars1.

With ladies fresh in their minds, men want money immediately because they might use it to impress and woo them, Wilson suggests. Such a trait might have been evolutionarily advantageous: men with more to offer might have been better able to get the girl.

The study suggests that the brain areas triggered by a cute face are linked to those that calculate rewards, Wilson says. She next plans to study whether men also covet other resources to wow the ladies, such as food or gifts, and whether older or married men are immune to the women's effect.

The results also support the idea that advertisements featuring attractive women seduce men into parting with their money, Wilson adds. "But I guess the marketing people already knew that," she says.


References
Wilson, M. & Daly, M. Do pretty women inspire men to discount the future? Proceedings of the Royal Society London B, published online, doi:10.1098/rsbl.2003.0134 (2003). |Article|


© Nature News Service / Macmillan Magazines Ltd 2003

[Platinum Doug]

It feels good to say I'm in the minority here! It's so sad to imagine, but considering what I've seen out there, it is easy to understand.

Most of the women I've spoken with tend to speak about meeting men in a negative way. I've heard them say that men use silly lines, get awkward or are so transparent in their desire for S-E-X that anything beyond bedroom conversation is a nonstarter. Are we raising a society of unsociable men who use money as a crutch for deeper problems???

But the flip side, of course, is that there may be a following of the female population, lured in by money and $1,000 LV bags. Check this out:

http://www.eluxury.com/browse/produc...SectionID=6000

Okay, it's a purse and I'm a guy, but isn't it fantastic!


It's a sad, sad state of affairs out there . . . but being a minority, in this case, isn’t so bad . . .

Originally posted by Platinum Doug
Are we raising a society of unsociable men who use money as a crutch for deeper problems???

Is that anything new ?

[Platinum Doug]

Originally posted by Feynman
Is that anything new ?

LOL - sorry, nope! You're right. Don't know what possessed me to write the obvious. Maybe I should have just written "I think we are . . ." That's the only way to have made that statement any more obvious. My bad. Where's the strap?? And who’s going to administer it??!!