Adult B2B Marketing Tip of the Day - X Nations
      
      
Go Back   X Nations > X Nations > Non Sponsor Announcements

Reply
 
Thread Tools Display Modes
Old 12-01-2008, 01:07 PM   #1
AdultB2B
AdultB2B is your marketing gun for hire
Registered User
 
Join Date: May 2007
Location: San Francisco Bay Area/Bangkok
Posts: 576
xBucks: 74,566
Send a message via ICQ to AdultB2B Send a message via MSN to AdultB2B Send a message via Skype™ to AdultB2B
Default Adult B2B Marketing Tip of the Day

Last week, before the holiday I mentioned platitudes. To refresh your memory, platitudes are words or phrases that are drearily commonplace and predictable, that lack power to evoke interest through overuse and repetition...that are nevertheless stated as though they were original or significant.

Platitude Evaluations:

Cross-Out/Write-In Test:

Cross your name off your ad and write in the name of your competitor.

Well I Would Hope So!

Does your prospect expect you to say what you’ve said?

Who Else Can Say That?

Could your competitors say the same things you’ve said?

Evaluate & See For Yourself

Grab an advertisement or marketing piece from your company and run it through
these three “Platitude Evaluations:”

1.Well I Would Hope So! Does your prospect expect you to say what you’ve said? If
so, it’s a platitude.

2. Who Else Can Say That? Could your competitors say the same things you’ve said? Not do what you do, but SAY what you say?

3. Cross-Out/Write-In Test: Cross your name off your ad and write in the name of
your competitor. If the ad is still valid, you fail the test!

For more information SUBSCRIBE to our new weekly marketing newsletter.
AdultB2B is offline   Reply With Quote
Reply


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
vBCredits v1.4 Copyright ©2007 - 2008, PixelFX Studios
2013 - xnations.com
All times are GMT -4. The time now is 05:57 AM.
Skin by vBCore.com