THE IDEA IS WORTH MORE THAN THE INFORMATION
You should know by now that the idea is worth more than anything else you have to work with. Getting all the right and correct information is good but without that idea, without the compelling direction, your marketing will be less than powerful, less than satisfactory, and just flat-out less.
There are many tools that can help you be creative and help you use your imagination to construct a marketing campaign that brings results and lasts the test of time. One such tool is
Ad Slants. Let’s talk about the
“Advice” Ad Slant.
Initially, it will be useful if you can keep in mind that even though these are Headline Starter categories, these groups serve as the basis of a whole ad – even the whole campaign. The “accordion” principle holds for these slants as well. The basic structure can give rise to a complex plan, it just depends on how much information you want to pack in as well as how much time and space you have and need. Truly these slants are a one word statement of the entire plan, hence their power in aiding you to get the idea.
Each slant is chosen using a set of requirements or common situations. These situations come from properties of the company you are marketing and from situations in the typical prospect’s lives. This is how you will narrow down your choice of slants; the Advice Slant is the same.
More tomorrow.
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The Idea Is Worth More Than The Information - Adult B2B Marketing Tip
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