When we did the Reality 2.0 push for Topbucks we had a sort of "new template" for our sites. That was all well and good when it was part of a large, multi-site push, but now we've seemed to hit a snag.
Does using a template for our tour and site design make them look too similar to one another?
Got a bit of feedback on that front when we launched
TopShelfStuds and
SwiftMaverick. Was that just some random comment, or is it a legitimate concern? How much should we vary the skins and layout of our sites?