spam is spam no matter how ya look at it, no matter what form it takes it's still spam. I don't send out mailers, not even to the members of my resource site, who when signing up, opt-in to receive one. It's just not worth the hassle to me or worth the risk should someone choose to forward me to spamcop or something because they don't remember signing up to my site.
As for whether or not i'd ever buy a list to do it with, no. anyone with an email extraction bot can make a list of 5million email addresses and claim they opted in 15 times, how can you prove they did or didn't? that's the problem behind buying these opted email lists, can't really prove they did or didn't opt in. Last thing anyone in this biz needs is heat for spamming, this industry is scrutinized enough as it is. Why add to the fire?
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