Quote:
Originally Posted by Magnus3x
Maybe GM should have been left out of this analogy, LOL their sales are falling like a rock just like their balance sheets.
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This was written a while back when the car industry was a little more healthy. I thought about taking GM out, but if you remember back, that song, which was a hit, was on the tip of everyone's tongue and people associated it with GM and their trucks. But it's a good example of brand marketing with a lot of money to spend and what it does for you long term, nothing. Branding only works if you have that kind of money to spend and it's not the best way to market. If GM had used that money to do their marketing the right way they wouldn't be in the bind they're in now.
Hopefully that makes it a little less dated for Chris (lol).
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