I'm pretty much in agreement with Magnus here. Innovation is certainly key.
As for mobile, I'm not sure where I stand. I'd agree that it's a positive thing to offer especially now when it's fairly hot, but I don't see it as a mainstay in the long run. I might be wrong, but the smart-phone/mobile market is moving so fast right now that it's difficult to see what's ahead in that area where it relates to online adult.
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